Alyssa Stringfellow
Content Creator & UGC Partner — NZ

Content that doesn't
look like an ad.
Because it isn't.

13.8K followers. 257K views in 90 days. 94% female audience aged 25–54. I only work with brands I actually use. That's why it converts.

13.8KFollowers
257KViews / 90 days
94%Female audience
69.5%New reach
FoodFitnessStyleSolo LivingHomeUGCAuthentic ContentNew Zealand FoodFitnessStyleSolo LivingHomeUGCAuthentic ContentNew Zealand
Alyssa in her kitchen
About

Your audience is
my audience.

I'm Aly. I'm 40. I train 5-7 days a week, I cook real food, I have six animals, I rent a house I've made entirely my own, and I only work with brands I actually use.

I'm also the owner of @sageandgrace_ — which means I understand brands from both sides. I know what good content needs to do, not just how to make it look good.

My audience is 94% women aged 25–54. That's not a coincidence — it's because I am her. She trusts me because I'm not performing a life. I'm living one.

I don't do trending audio or influencer formats. I do content that earns attention because it's real. 69.5% of my views reach people who don't follow me yet. Your brand gets found by new people every single time.

UGC Creator Food & Baking Fitness Style Home & Living Skincare
13.8KInstagram followersand growing
257KViews in 90 days+458% accounts reached
94%Female audienceAges 25–54
69.5%Non-follower reachContent finds new people
Portfolio

The work.

Beach sunset swimwear
Style — Swimwear

Golden hour

The kind of shot Monday Swim puts on their homepage.

Boat orange swimsuit
Style — Swimwear

On the water

Vibrant product content that stops the scroll.

Beach swimwear back
Fitness — Swimwear

Strong back, open water

This is what training looks like on a day off.

Gym training
Fitness

This is the work

Kettlebells. Focus. The one hour that's completely mine.

Swimwear editorial
Style — Swimwear

Editorial water shoot

The kind of content Monday Swim dreams about.

Ocean joy
Lifestyle

Pure joy

Real moments. Real smile. Can't fake that.

Sage in the yard
Lifestyle

Dobby & Karma

Dobby and Karma on the beach. They run the whole show.

Brand Content by Alyssa
UGC — @brandcontent.byalyssa

Professional UGC arm

Dedicated account for brand content creation. Separate from lifestyle. All business.

UGC content
UGC

Product storytelling

Skincare campaign — outdoor setting, natural light.

Baking content
Food

Real baking

The kind of content that makes people stop scrolling.

Lifestyle
Lifestyle

The animals

Dobby and Karma. Always stealing the shot.

Skincare UGC
UGC — Skincare

Application content

Real-life product use. No over-staging.

Kitchen content
Food & Lifestyle

The kitchen is the content

Cat. Whisk. Morning light. That's the whole vibe.

Style
Style

Back story

Levi's. The tattoo. The whole aesthetic in one shot.

Fitness content
Lifestyle

Kitchen joy

This is what 40 actually looks like.

Lifestyle
Lifestyle

Real moments

The ones that look good because they're genuine.

Kitchen food content
Food & UGC

Fridge content

Product placement that doesn't look like product placement.

Outdoor style shoot
Style

Outdoor editorial

Natural light. Levi's. Flowers. That's the brief.

Campaign maternity beach
Campaign & Casting

Maternity — coastal

Concept, casting and direction. Full campaign delivery.

Campaign maternity street
Campaign & Casting

Maternity activewear

On-location street shoot. Styled, directed, delivered.

Campaign beach activewear
Campaign & Casting

Activewear — beach

Movement-focused campaign. Cast and directed by Aly.

Campaign maternity dunes
Campaign & Casting

Maternity — dunes

Natural setting. Natural talent. Professional result.

Campaign two models boardwalk
Campaign & Casting

Multi-talent shoot

Two models. One brief. Completely seamless.

Campaign model boardwalk
Campaign & Casting

Boardwalk series

Casting, direction and production from brief to delivery.

Campaign maternity fashion
Campaign & Casting

Fashion — maternity

Editorial direction. The model, the location, the whole look.

Campaign maternity knit beach
Campaign & Casting

Maternity — golden hour

Moody coastal. Every detail considered.

Campaign pilates reformer
Campaign & Casting

Pilates campaign

Studio shoot. Action-focused. Energetic and real.

Campaign pilates lifestyle
Campaign & Casting

Studio lifestyle

Behind the brief — the laughter, the energy, the real thing.

Campaign belly oil product
Campaign & Casting

Product — maternity skincare

Intimate product shoot. Softly directed, beautifully executed.

Campaign bloom bag
Campaign & Casting

Maternity product

Clean product campaign. Cast, directed and delivered.

Tourism BOP surfing
Campaign — Tourism Bay of Plenty

In print

Featured in the Tourism BOP print campaign. This ran in magazines across NZ.

Surfing Tourism BOP
Campaign — Tourism Bay of Plenty

On the water

Location shoot. Mount Maunganui.

Male model casting
Campaign & Casting

Male talent casting

Diverse talent roster. Cast for brand activewear campaign.

Lifestyle skateboard model
Campaign & Casting

Summer lifestyle

Amazon Surf campaign. Cast, concept and direction.

Behind the scenes camera
Behind the lens

On set direction

This is where the content actually gets made.

Reels & UGC

The moving stuff.

Click any card to watch on Instagram.

Lifecykel UGC
UGC — LifecykelProduct storytelling
Top performing reel
Organic — 57K views487 likes · 65 comments
Sage and Grace UGC
Lifestyle — Pier 1 Hotel SydneyTravel & dining content
Strand hair care
Brand Partnership — StrandHair care & beauty content
Blue Lotus UGC
UGC — Blue LotusSkincare content
Get Tonik UGC
UGC — Get TonikHealth supplement storytelling
Blue Lotus Serum
UGC — Blue Lotus SerumSkincare & travel content
@alyssastringfellow_ @brandcontent.byalyssa
Content Pillars

What I actually talk about.

01

Real Food

What I actually cook and bake. Real recipes, real ingredients, real mess. Not a health food account — just good food made properly.

02

Fitness & Strength

I train 5–7 days a week because I genuinely love it. The gym is my one hour that's completely mine. That energy is what comes through.

03

Style

70s, a bit grunge, a bit boho. Cowboy boots, Levi's, Sabo dresses. Dressing for myself, finally, after a very long time.

04

Solo Living

The honest texture of living alone. Not sad, not a performance. Sunday pancakes, morning coffee, the animals on the furniture. Real life.

05

Home & Garden

I rent. I made it mine anyway. Plants everywhere, candles, retro pieces. A rented house that feels like a home.

06

The Animals

Dobby, Karma and Bahloo. They're my whole personality and I'm completely fine with that.

Services

What I can do for your brand.

01

UGC Content

Original content created for your brand to use across your channels — paid ads, organic, email, anywhere. Authentic, non-staged, filmed in real life.

From $400 / piece
02

Organic Reels

Brand-integrated reels posted to my Instagram. Your product featured naturally in my actual life. Content that earns attention, not just buys it.

From $500 / reel
03

Story Packages

3–5 stories posted to my account. Link sticker included. Bundle with reels or standalone for launches and limited offers.

From $200 / package
04

Production & Brand Strategy

I come to you. Full shoot day on location or at your premises — concept, direction, filming, delivery. I also offer brand content strategy for brands who need help knowing what to make, not just someone to make it.

From $800 / shoot day
05

Campaign Direction & Casting

I concept, direct and cast full brand campaigns — not just my own face. If you need a complete content shoot with multiple talent, locations and deliverables, I run the whole thing. Brief to delivery.

From $1,500 / campaign
Brands I work with

Brands I've worked with.

Paid, gifted and long-term UGC partnerships.

Get Tonik
Blue Lotus
Lifecykel
Strand Hair Care
Mitchelle's
Pier 1 Hotel
Bendon
Roccoco Cosmetics
Simply Nootropics
Air New Zealand
Specsavers
Fountain Sauces
Go Good Protein
MyPause Health
Tourism BOP
Blackmores

Brands I actually use.

If it's here, I buy it. I don't promote things I don't believe in.

Sabo Collective
Heilala Vanilla
Whittaker's
Lorna Jane
Kivari
Walker & Hall
Monday Swim
Mnrl
Stanley
Orgran
Ceres Organics
Muscle Nation
"The weight I shed was the weight of people pleasing. Choose you. Please choose you."

— @alyssastringfellow_  ·  904 views · 127 interactions · 9 profile visits from one story sequence

Why brands hire me

The no-brainer case.

01

I am your customer

I'm 40. My audience is 35-54 women with disposable income and genuine brand loyalty. I don't market to them. I am one of them. That's the difference between content that performs and content that converts.

02

My content finds new people

69.5% of my views come from non-followers. Every piece of content I make puts your brand in front of people who weren't looking for it yet. That's not reach — that's discovery.

03

It doesn't look like an ad

My content looks like my life because it is my life. No scripts. No staging. No influencer formats. Brands that work with me look like they belong in someone's real world. That's what makes people buy.

04

I'm already a professional

I do UGC professionally for Sage & Grace. I understand briefs, deadlines and deliverables. I don't need hand-holding. You brief me, I deliver. On time, on brand, better than you expected.

05

The data backs it up

257K views in 90 days. +458% accounts reached. 57K views on a single reel. 70 active brand campaigns. 58 pitches. The numbers aren't luck — they're what happens when content is genuinely real.

06

I'm selective. That's the point.

I only work with brands I actually use. Which means when I talk about your product, my audience believes it. You're not buying an ad slot. You're buying a genuine recommendation from someone they trust.

What brands say

Don't take my word for it.

"

This feels genuine which is more than we could have hoped for. To know you are using it and seeing an actual benefit is incredible.

Tonik Marketing Team

70 active brand campaigns on CreatorFlow. 58 pitches. This is a track record, not a hobby.

Alyssa Stringfellow
Let's work together

Still thinking
about it? Don't.

Every week you don't have content working for you is a week your competitors do. I respond within 24 hours. Let's get something started.

hello@alyssastringfellow.com